'More than what meets the eye': Meet 17-yr-old influencer creating waves with her reels

The 'Eyeliner Inspo' is making waves on Instagram with her bold and vibrant looks. Reels are going viral. Content is trending. And her looks, don’t try to get me even there. You will start drooling. Her eye makeup skills are truly mesmerising. She is the epitome of a dedicated GenZ.  

What do you think we Genz don’t work hard because we are cool and calm and non-chalant? Then you’re mistaken. We are more than that. Take off your rose-tinted glasses and meet the real GenZ, I am going to introduce to you today. 

We have seen people find creativity through art and craft and music and dance and many more stuff, right? But how about just putting colours on your eye? Definitely, not as easy as it sounds. But cool enough! Like us GenZs ;). 

Mahek Choudhary, a 17-year-old student, karate enthusiast, and digital creator launched her Instagram page, "@boldandbrightt_" five months ago. She saw a gap for experimenting with neon eyeshadows in India and decided to fill it. Mahek's decision to focus solely on eye makeup was driven by the lack of exploration in this area, despite the widespread use of eyeliners and mascaras. She believes that both girls and boys are interested in trying different eye looks, a sentiment echoed by her college friends who initially hesitated but now enthusiastically support her. 

Remarkably, Mahek has turned her passion into profit, earning money from posting Insta reels twice a week. Her family has also been her rock throughout this journey. Whether it’s about dealing with trolls or just taking negative comments more seriously than needed. Her family has been her real motivation and asked her to continue doing what she’s doing right now. Their encouragement has fueled her determination to succeed, proving that with boldness and perseverance, she can become an inspiration and collaborate with more brands in the future. 

From symmetrical to asymmetrical, from anime-inspired looks to going completely traditional, Mahek's Instagram page offers a plethora of eye makeup inspiration. So, join the movement, explore Mahek's Insta page, and discover the eye makeup look that suits you best. 

Who knows? You might just be the next Instagram sensation, making waves at the age of 17.