To Beat The Heat, Red FM Says ‘Suvidha Ke Liye Shade Hai’

India’s leading private radio and entertainment network, Red FM, in association with the Noida Traffic Police, launched ‘Suvidha Ke Lie Shade Hai’ - an initiative that aims to provide much-needed shade and comfort to commuters specifically two wheelers enduring the sweltering summer temperatures.

Spearheaded by the talented duo RJ Rohan & RJ Nalwa on their show DL935, the campaign began on 4th June 2024. The collaboration of Red FM and Noida Traffic Police Commissionerate is creating shaded areas across critical commuting points in Noida, offering relief and respite to the public during peak hours. The campaign involves setting up shade structures at bus stops, busy pedestrian crossings, and other high-traffic areas. The Red FM Green Screen will safeguard public health as temperatures soar and heatwaves become more frequent.

Speaking on the announcement, Nisha Narayanan, Director & COO, of RED FM, and Magic FM, said, “Our latest campaign ‘Suvidha Ke Liye Shade Hai’ is a testament to the power of community action and corporate-social partnerships in addressing real-world problems. We aim to make commuting more bearable for everyone during this extreme heat. The heatwaves this year have been unprecedented. It’s more important than ever to think about those who have no choice but to be out in this

extremely difficult weather. We hope the shade and the campaign bring some relief and a sense of community solidarity.”

About 93.5 RED FM: Red FM stands out as India’s largest radio channel and one of the biggest entertainment networks. We are hyper-local, hyper vocal, and with our brand philosophy and attitude ‘Bajaate Raho!’ We are at the core of millennials’ hearts.

By leveraging our two-decades-old legacy and expertise, we sow the seeds of a ‘larger than life experience’. We thrive on the emotional connection with the listeners and audience fashioned through a massive footprint of 69 radio stations nationwide.

We create original podcasts, digital shows, and on-ground events, feature independent music, make 360-degree noise, and speak the truth. As the ‘station of expression,’ Red FM boasts over 663 award-winning campaigns including BEST BRAND, BEST FM STATION, and BEST RJs.